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8/21/26","collections_c":89012351,"payments_c":88315250,"open_ar_c":51042351,"retainer_in_window_c":37970000,"retainer_all_c":68400000,"retainer_billings":[{"id":"RET-dunbar-2026-08","client":"dunbar","client_name":"Dunbar Auto Group","batch":"August retainer billing","bill_date":"2026-08-25","amount_c":2400000,"expected_date":"2026-09-25","expected_week":8},{"id":"RET-ninebark-2026-08","client":"ninebark","client_name":"Ninebark Brewing","batch":"August retainer billing","bill_date":"2026-08-25","amount_c":2250000,"expected_date":"2026-10-10","expected_week":11},{"id":"RET-harrowgate-2026-08","client":"harrowgate","client_name":"Harrowgate Modular Homes","batch":"August retainer billing","bill_date":"2026-08-25","amount_c":2050000,"expected_date":"2026-10-03","expected_week":10},{"id":"RET-solberg-2026-08","client":"solberg","client_name":"Solberg Hospitality","batch":"August retainer 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billing","bill_date":"2026-09-25","amount_c":720000,"expected_date":"2026-10-23","expected_week":12},{"id":"RET-dunbar-2026-10","client":"dunbar","client_name":"Dunbar Auto Group","batch":"October retainer billing","bill_date":"2026-10-25","amount_c":2400000,"expected_date":"2026-11-25","expected_week":null},{"id":"RET-ninebark-2026-10","client":"ninebark","client_name":"Ninebark Brewing","batch":"October retainer billing","bill_date":"2026-10-25","amount_c":2250000,"expected_date":"2026-12-10","expected_week":null},{"id":"RET-harrowgate-2026-10","client":"harrowgate","client_name":"Harrowgate Modular Homes","batch":"October retainer billing","bill_date":"2026-10-25","amount_c":2050000,"expected_date":"2026-12-03","expected_week":null},{"id":"RET-solberg-2026-10","client":"solberg","client_name":"Solberg Hospitality","batch":"October retainer 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Work delivered in August and September that has not been billed yet is not in here, which is the conservative way to read it."},"whatif":{"late":{"label":"Two largest clients pay 15 days late","shift_days":15,"shift_weeks":2,"weeks":13,"clients":[{"key":"ninebark","name":"Ninebark Brewing","open_ar_c":5219214,"median_days_to_pay":46.0,"invoices":[{"id":"INV-4342","amount_c":2598833,"week":2,"date":"2026-08-10","age_days":36},{"id":"INV-4366","amount_c":2620381,"week":6,"date":"2026-09-09","age_days":6}]},{"key":"fernbank","name":"Fernbank Cabinetry","open_ar_c":5114505,"median_days_to_pay":77.0,"invoices":[{"id":"INV-4285","amount_c":2298440,"week":4,"date":"2026-08-25","age_days":138},{"id":"INV-4357","amount_c":1262089,"week":5,"date":"2026-08-31","age_days":46},{"id":"INV-4381","amount_c":1553976,"week":9,"date":"2026-09-30","age_days":16}]}],"moved_c":10333719,"dropped_c":0,"base":{"end_c":[27031945,25881809,21289307,35748510,35176987,33707033,23865438,34293790,31554822,31033307,23330613,23557133,27497101],"low_week":3,"low_end_c":21289307},"scenario":{"end_c":[27031945,23282976,18690474,33450070,31616458,29824563,21245057,34293790,30000846,29479331,23330613,23557133,27497101],"low_week":3,"low_end_c":18690474,"change_at_low_c":-2598833,"change_vs_base_low_c":-2598833},"week_labels":["8/1/26 to 8/7/26","8/8/26 to 8/14/26","8/15/26 to 8/21/26","8/22/26 to 8/28/26","8/29/26 to 9/4/26","9/5/26 to 9/11/26","9/12/26 to 9/18/26","9/19/26 to 9/25/26","9/26/26 to 10/2/26","10/3/26 to 10/9/26","10/10/26 to 10/16/26","10/17/26 to 10/23/26","10/24/26 to 10/30/26"],"note":"Shifting a collection 15 days moves it two weeks out in this view. Nothing else in the forecast changes."}},"tiles":[{"key":"revenue","label":"Revenue, July","value":32000000,"format":"usd","delta":1840000,"delta_format":"usd","favorable_when":"higher","delta_label":"vs June"},{"key":"margin","label":"Gross margin","value":49.3,"format":"pct","delta":-1.0,"delta_format":"pt","favorable_when":"higher","delta_label":"vs June"},{"key":"ar","label":"AR outstanding","value":51042351,"format":"usd","delta":null,"sub":"$71,241 over 60 days, 14.0% of the balance"},{"key":"dtp","label":"Median days to pay","value":"33 days","format":"text","delta":null,"sub":"Across 251 paid invoices in 12 months"},{"key":"cash","label":"Cash at 8/1","value":26800000,"format":"usd","delta":null,"sub":"Operating account, start of the forecast"},{"key":"low","label":"Lowest projected cash","value":21289307,"format":"usd","delta":null,"sub":"Week 3, 8/15/26 to 8/21/26"}],"charts":[{"id":"ch-margin","type":"bar","title":"Revenue and gross margin by service line","sub":"July 2026. The gap between the two bars is what the outside cost took.","labels":["Brand","Video","Social","Web","Strategy"],"full_labels":["Brand and design","Video","Social","Web","Retainer strategy"],"series":[{"name":"Revenue","color":"green","data":[6965071,7819723,7360451,5868582,3986173]},{"name":"Gross margin","color":"teal","data":[4235663,1467843,4072907,2924421,3074389]}],"y_format":"usd","aria":"Bar chart of July revenue and gross margin for five service lines. Brand and design revenue $69,651, margin $42,357 at 60.8%; Video revenue $78,197, margin $14,678 at 18.8%; Social revenue $73,605, margin $40,729 at 55.3%; Web revenue $58,686, margin $29,244 at 49.8%; Retainer strategy revenue $39,862, margin $30,744 at 77.1%"},{"id":"ch-aging","type":"stacked","title":"AR aging by client","sub":"The twelve largest balances at 7/31/2026, aged from the invoice date.","labels":["Ninebark","Fernbank","Harrowgate","Quarry Road","Oxbow Ridge","Bramblewood","Ridgehollow","Dunbar Auto","Pellham Law","Solberg","Sablecreek","Fennimore"],"full_labels":["Ninebark Brewing","Fernbank Cabinetry","Harrowgate Modular Homes","Quarry Road Fitness","Oxbow Ridge Winery","Bramblewood Realty","Ridgehollow Home Services","Dunbar Auto Group","Pellham Law Group","Solberg Hospitality","Sablecreek Logistics","Fennimore Wealth Partners"],"series":[{"name":"Current","color":"green","data":[2620381,1553976,2543994,1450383,1916483,902472,613426,2719249,1113353,2159855,1824577,1594971]},{"name":"31-60","color":"teal","data":[2598833,1262089,2418137,1489751,1914379,678679,499406,0,1103584,0,0,0]},{"name":"61-90","color":"amber","data":[0,0,0,1705084,0,0,1112462,0,0,0,0,0]},{"name":"90 plus","color":"red","data":[0,2298440,0,0,0,1333956,674164,0,0,0,0,0]}],"y_format":"usd","aria":"Stacked bar chart of open receivables by client and age bucket. Ninebark Brewing $52,192; Fernbank Cabinetry $51,145; Harrowgate Modular Homes $49,621; Quarry Road Fitness $46,452; Oxbow Ridge Winery $38,309; Bramblewood Realty $29,151; Ridgehollow Home Services $28,995; Dunbar Auto Group $27,192; Pellham Law Group $22,169; Solberg Hospitality $21,599; Sablecreek Logistics $18,246; Fennimore Wealth Partners $15,950"},{"id":"ch-cash","type":"line","title":"Cash, 13 weeks from 8/1/2026","sub":"Ending balance each week. The marked point is the low week.","labels":["W1","W2","W3","W4","W5","W6","W7","W8","W9","W10","W11","W12","W13"],"full_labels":["Week 1, 8/1/26 to 8/7/26","Week 2, 8/8/26 to 8/14/26","Week 3, 8/15/26 to 8/21/26","Week 4, 8/22/26 to 8/28/26","Week 5, 8/29/26 to 9/4/26","Week 6, 9/5/26 to 9/11/26","Week 7, 9/12/26 to 9/18/26","Week 8, 9/19/26 to 9/25/26","Week 9, 9/26/26 to 10/2/26","Week 10, 10/3/26 to 10/9/26","Week 11, 10/10/26 to 10/16/26","Week 12, 10/17/26 to 10/23/26","Week 13, 10/24/26 to 10/30/26"],"series":[{"name":"Ending cash","color":"green","data":[27031945,25881809,21289307,35748510,35176987,33707033,23865438,34293790,31554822,31033307,23330613,23557133,27497101]},{"name":"Lowest week","color":"red","data":[null,null,21289307,null,null,null,null,null,null,null,null,null,null]}],"y_format":"usd","aria":"Line chart of projected ending cash for thirteen weeks, from $268,000 at 8/1/2026 to $274,971, with the low point of $212,893 in week 3."}],"drill":{"row_label":"client","sub":"The twelve largest clients by July revenue, out of 24. Open a row for that client's invoices, then an invoice for the lines on it.","note":"Direct cost is contract labor plus the production costs booked against the job. It does not carry the internal team, which sits below gross margin. The other 12 clients billed $91,914 in July at a 56.2% margin.","columns":[{"key":"client","label":"Client","format":"text","align":"left"},{"key":"revenue_c","label":"Revenue","format":"usd0","align":"right"},{"key":"direct_cost_c","label":"Direct cost","format":"usd0","align":"right"},{"key":"margin_c","label":"Margin","format":"usd0","align":"right"},{"key":"margin_pct","label":"Margin %","format":"pct1","align":"right"},{"key":"standing","label":"Standing","format":"text","align":"left"},{"key":"open_ar_c","label":"Open AR","format":"usd0","align":"right"}],"rows":[{"client":"Dunbar Auto Group","key":"dunbar","revenue_c":2719249,"direct_cost_c":1322800,"margin_c":1396449,"margin_pct":51.4,"standing":"Healthy","open_ar_c":2719249},{"client":"Ninebark Brewing","key":"ninebark","revenue_c":2620381,"direct_cost_c":2019817,"margin_c":600564,"margin_pct":22.9,"standing":"Thin","open_ar_c":5219214},{"client":"Harrowgate Modular 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The median days to pay on the tiles and in the aging comes from the 8 of these that are paid."},"sundrift":{"name":"Sundrift Medical Spa","segment":"Health and beauty","billing":"By project","services":"Brand and design, Video, Social","retainer_c":0,"revenue_month_c":479235,"revenue_ytd_c":4816904,"margin_month_c":253696,"margin_pct":52.9,"margin_pct_ytd":51.2,"open_ar_c":479235,"median_days_to_pay":38.0,"paid_count":11,"invoice_count":12,"note":"Twelve months of invoices, newest first. The median days to pay on the tiles and in the aging comes from the 11 of these that are paid."},"sorrel":{"name":"Sorrel Gap Farms Market","segment":"Retail","billing":"By project","services":"Video, Social","retainer_c":0,"revenue_month_c":635270,"revenue_ytd_c":4658606,"margin_month_c":65216,"margin_pct":10.3,"margin_pct_ytd":11.4,"open_ar_c":1072561,"median_days_to_pay":52.5,"paid_count":10,"invoice_count":12,"note":"Twelve months of invoices, newest first. The median days to pay on the tiles and in the aging comes from the 10 of these that are paid."},"sparrowhawk":{"name":"Sparrowhawk Veterinary","segment":"Veterinary","billing":"By project","services":"Brand and design, Social, Web","retainer_c":0,"revenue_month_c":636631,"revenue_ytd_c":4427031,"margin_month_c":383812,"margin_pct":60.3,"margin_pct_ytd":60.2,"open_ar_c":636631,"median_days_to_pay":28.0,"paid_count":11,"invoice_count":12,"note":"Twelve months of invoices, newest first. The median days to pay on the tiles and in the aging comes from the 11 of these that are paid."},"ember":{"name":"Ember Lane Coffee","segment":"Food and beverage","billing":"By project","services":"Brand and design, Social, Web","retainer_c":0,"revenue_month_c":483904,"revenue_ytd_c":3827461,"margin_month_c":288468,"margin_pct":59.6,"margin_pct_ytd":59.5,"open_ar_c":0,"median_days_to_pay":12.0,"paid_count":12,"invoice_count":12,"note":"Twelve months of invoices, newest first. The median days to pay on the tiles and in the aging comes from the 12 of these that are paid."},"wrenmoor":{"name":"Wrenmoor Boutique","segment":"Retail","billing":"By project","services":"Brand and design, Social, Web","retainer_c":0,"revenue_month_c":307249,"revenue_ytd_c":2928442,"margin_month_c":184073,"margin_pct":59.9,"margin_pct_ytd":60.1,"open_ar_c":307249,"median_days_to_pay":31.0,"paid_count":11,"invoice_count":12,"note":"Twelve months of invoices, newest first. The median days to pay on the tiles and in the aging comes from the 11 of these that are paid."}},"invoice_note":"Every line on the invoice, with what it cost to deliver. Direct cost is the freelancers on the job plus the production spend booked against it; the split between the two is on the service line table above. The internal team is not in here, which is why this is gross margin and not profit."},"ask":[{"q":"Which clients make money and which don't?","a":"19 of the 24 clients hold a gross margin above 45%, and the twelve on this page billed $228,086 of July's $320,000. The video-heavy accounts are the problem: Fernbank Cabinetry lost $831 on $15,540 of billing, and Sorrel Gap Farms Market and Quarry Road Fitness came in at 10.3% and 15.0%. Ninebark Brewing is the one to fix first, because it's the second largest client at $26,204 and it still only keeps 22.9%.","source":"Profitability by client, July 2026"},{"q":"Which service line has the best margin?","a":"Retainer strategy, at 77.1% in July on $39,862 of revenue, because the team delivers it and there's almost nothing bought outside. Video is the other end at 18.8% on $78,197, the biggest line by revenue and the smallest by margin, since crews, gear and edit time all get paid for. The gap is 58.3 points in July and it holds year to date too, 77.1% against 18.5%.","source":"Revenue and gross margin by service line, July 2026 and year to date"},{"q":"Who pays slowest?","a":"Fernbank Cabinetry, at a median of 77 days across 9 paid invoices, though the oldest open invoice in the book belongs to Ridgehollow Home Services, at 167 days. Ridgehollow Home Services and Bramblewood Realty are next at 74.5 and 65 days. The portfolio median is 33 days, so those three are what the aging is really about.","source":"Median days to pay, twelve months of paid invoices"},{"q":"What is the lowest cash week and what causes it?","a":"Week 3, 8/15/26 to 8/21/26, ending at $212,893. That week carries a $43,846 payroll and the $16,000 owner draw on top of the contractor run, $93,861 out against $47,936 in, and the August retainer money doesn't land until week 4. Cash comes back to $357,485 the next week and finishes the thirteen weeks at $274,971.","source":"13-week cash flow from 8/1/2026"},{"q":"How much of the AR is over 60 days?","a":"$71,241 of the $510,424 outstanding, which is 14.0% of the balance. Most of it is the $43,066 past 90 days, and that's 3 invoices, one each at Bramblewood Realty, Fernbank Cabinetry and Ridgehollow Home Services. Everything else is current or in the 31 to 60 bucket, which is where net 30 terms put it.","source":"AR aging at 7/31/2026"}],"notes":["July revenue came in at $320,000, up $18,400 on June, or 6.1%. The retainers held flat at $228,000 and the project side did all of the moving.","Gross margin slipped 1.0 point to 49.3%. Video is the reason: it is 24.4% of revenue and 39.1% of direct cost, and 4 accounts are carrying most of that.","AR is $510,424 at 7/31 with 14.0% of it past 60 days. The $43,066 over 90 days is 3 invoices at Bramblewood Realty, Fernbank Cabinetry and Ridgehollow Home Services, all of them waiting on a decision rather than a payment run.","The thirteen weeks bottom out at $212,893 in week 3 and finish at $274,971. Every dollar in that forecast is either already billed or a retainer that bills again inside the window, so nothing in it depends on work that has not been sold."],"checks":[{"name":"Service line revenue adds to the income statement, July","unit":"usd","left":32000000,"right":32000000,"pass":true},{"name":"Service line revenue adds to the income statement, year to date","unit":"usd","left":236604000,"right":236604000,"pass":true},{"name":"Client revenue adds to the income statement, July","unit":"usd","left":32000000,"right":32000000,"pass":true},{"name":"Client revenue adds to the income statement, year to date","unit":"usd","left":236604000,"right":236604000,"pass":true},{"name":"Client direct cost adds to the income statement, July","unit":"usd","left":16224777,"right":16224777,"pass":true},{"name":"Service line direct cost adds to the income statement, July","unit":"usd","left":16224777,"right":16224777,"pass":true},{"name":"The twelve clients shown plus the other twelve = July revenue","unit":"usd","left":32000000,"right":32000000,"pass":true},{"name":"Gross margin = revenue less direct cost, every period and service line (16)","unit":"count","left":0,"right":0,"pass":true},{"name":"Invoice lines add to the invoice, every invoice (288)","unit":"count","left":0,"right":0,"pass":true},{"name":"July invoices add to July revenue","unit":"usd","left":32000000,"right":32000000,"pass":true},{"name":"Year to date = the sum of the seven months, revenue and direct cost (12)","unit":"count","left":0,"right":0,"pass":true},{"name":"AR aging buckets add to the AR control at 7/31","unit":"usd","left":51042351,"right":51042351,"pass":true},{"name":"AR by client adds to the AR control at 7/31","unit":"usd","left":51042351,"right":51042351,"pass":true},{"name":"Open invoices at 7/31 add to the AR control","unit":"usd","left":51042351,"right":51042351,"pass":true},{"name":"Every open invoice sits in the bucket its age puts it in (37)","unit":"count","left":0,"right":0,"pass":true},{"name":"Median days to pay recomputed from each client's paid invoices (24)","unit":"count","left":0,"right":0,"pass":true},{"name":"Every client has at least eight paid invoices behind its median","unit":"count","left":0,"right":0,"pass":true},{"name":"Week 1 beginning cash = the cash tile","unit":"usd","left":26800000,"right":26800000,"pass":true},{"name":"Every week ends at beginning plus collections less payments (13)","unit":"count","left":0,"right":0,"pass":true},{"name":"Each week begins where the week before it ended (12)","unit":"count","left":0,"right":0,"pass":true},{"name":"Scheduled collections = open AR plus the retainers billing inside the window","unit":"usd","left":89012351,"right":89012351,"pass":true},{"name":"Scheduled collections never exceed open AR plus every retainer billing","unit":"usd","left":0,"right":0,"pass":true},{"name":"The lowest week tile = the lowest ending balance in the 13 weeks","unit":"usd","left":21289307,"right":21289307,"pass":true},{"name":"The late-payment scenario recomputed from the stored schedule (13 weeks)","unit":"count","left":0,"right":0,"pass":true},{"name":"The scenario names the two largest open balances","unit":"count","left":2,"right":2,"pass":true},{"name":"Every KPI tile traces to a schedule (6)","unit":"count","left":0,"right":0,"pass":true},{"name":"Chart series recomputed from the schedules behind them (71 points)","unit":"count","left":0,"right":0,"pass":true}]}